Diadema is the most famous Croatian fashion high street brand that cultivates its characteristic style that was built through the years dedicated to the fashion industry, teamwork and buyers. The brand gained its recognition based on perseverance of quality and comfort, and showed continuity while designing models that highlight femininity, elegance and sexy appeal.
Today already known characteristics of the brand are its cover faces, the public persons whose achievements, talents and fashion styles represent an inspiration to urban girls and women that wear Diadema.
To accommodate targeted customer segment the product range includes several different fashion directions, i.e. urban youth trends, everyday business combinations and the formal wear line for evenings and special occasions.